Books in print ads

I was going over the book 2005 Gunn Report and Showreel of the Year, a compilation of winning ads in international contests and I was surprised to find print ads promoting books as one of the most awarded ads in print. BTW, there was no winning entry from the Philippines.

The ads were for the Czech National Library and the bookmark reads "READ IT BEFORE HOLLYWOOD DOES" and at the bottom is the organization sponsoring the ad - Association of Librarians of the Czech Republic.

While the concept may not have been the idea of the Czech librarians but for them to spend money on advertising to promote reading is very admirable.

Wish we could do something like this. We surely are not wanting for creative ideas but then there's the budget. Poor budget. If the word would have a life of its own it would no doubt talk back to stop blaming him for inefficiencies and for stifling creativity.